U Sports is a futuristic sports business company that aims to help talented athletes achieve their maximum potential by providing them a platform to build and advance their career in the sport. Sport in India continues to transform the way we live, persevere, learn, compete, enthral, inspire and entertain ourselves. With "U" as the umbrella brand, representing our sports business, "U" also stands for Unilazer, as much as it symbolises "you" and "youth"
We aim to be among the best in crafting the present and building the future of sports in India with a two pronged approach where we focus on pro-sports and developmental sport programmes. In pro- sports, we build Professional Sports IPs and Teams through focused youth programmes and integrated mass media collaborations. We lay equal emphasis on development of sports in our country and therefore a key element of our agenda is to recognise existing and emerging forms of sports in India; and offer a platform to encourage talent, provide a lifestyle, and metamorphose young aspirations into a reality.
Focused on main sporting disciplines; Kabaddi, Football, E Sports and Motorsports, U Sports offers a wide gamut of services which include programme planning and management, webcast and broadcast, marketing and promotion, strategic PR, athlete performance and management and all other matters that help in elevating the sport scenario in India.
Kabaddi was the first initiative undertaken by U Sports with an ambition of transforming the "game of soil" (Iss Miti ka Khel) into a contemporary sport, which in its current avatar is played on mats. U Sports owns the Mumbai city franchise, U Mumba, in the Star Sports Pro Kabaddi League. After finishing runners-up in the inaugural season, U Mumba finished season 2 as Champions of Star Sports Pro Kabaddi 2015.